Vanessa Paradis – face of the eco-friendly H&M Conscious collection

Vanessa Paradis added to the list of stars, collaborating with the H&M brand. This spring, the actress and singer will appear in the advertising campaign for the H&M Conscious collection.

The collection’s main characteristic is that it is made of sustainable materials – such as organic cotton and recyclable polyester. The collection consists of clothes not only for women but also for men and children. It will go on sale in late March.

“I like the idea of ​​the Conscious collection, and I am pleased to take part in its implementation – says Vanessa. – I have a lot of vintage style things in my wardrobe. I like this style – it is eco-friendly, as the old things are used again and again. “

Together with the launch of the collection H&M stores will start a campaign for collecting old things. All around the world, customers will be able to bring back to the H&M stores a bag full unnecessary things of any brand.

Source: hm.com